Market study

To better understand your market

If you want to better understand the market in which you operate, or to enter a new market, a market study will help you to make better decisions.

Here is what you will get with Altitude:

• A rigorous analysis of available data on your industry and target niche
• Interviews with industry experts or through focus groups that will qualify and add nuance to data previously obtained
• An excellent understanding of opportunities in target markets to minimize your risk and increase your probability of success

Analysis of the Competition (Benchmarking)

To better differentiate yourself

Do you want to better know and understand your competitive environment? The Altitude team can perform an analysis of your competitors and provide you with a complete profile of each of them through a search of primary and/or secondary data. This competitive intelligence will then allow you to better position yourself.

Here is what you will get with Altitude:

• A concrete tool to better define your most sustainable competitive advantages
• Recommendations on adjustments to your strategy to better highlight your competitive advantages

The Altitude method:

For more information, please do not hesitate to contact us.